Brands with a vested desire for attaining youth in China will want to think about adding it on their consistent of social networking software.

Brands with a vested desire for attaining youth in China will want to think about adding it on their consistent of social networking software.

Month-to-month energetic users: 595 million

Created as a solution to Israel’s ICQ in 1999, in 2021 QQ remains China’s 2nd most-popular messaging software.

Both QQ and WeChat is owned by tech large Tencent, but while WeChat keeps achieved prominence, QQ provides invested the previous few many years falling in popularity. (Users peaked at 760 million in 2019, based on Statista.)

QQ grants voice and texting (like translation), movie and audio calling, a well-developed communities highlight, and additionally expanded entertaining features around video games, tunes, and purchasing.

Affiliates should keep in your mind that QQ’s pc and mobile messaging pulls a regularly more youthful demographic than WeChat. Sufficient reason for granular marketing and advertising selection and in-app ecommerce, it’s a fully created channel.

Effective marketing campaigns usually incorporate QQ with QZone (read #14.)

Bonus: Get a free social media marketing plan layout to efficiently plan yours plan. Additionally use they to trace listings and existing the master plan towards manager, teammates, and customers.

Sina Weibo

Month-to-month energetic people: 511 million

China’s answer to Twitter, Weibo (as it’s typically known) may be the earliest and prominent micro-blogging program in China.

This has outlasted home-based competition (like a clone from Tencent) and exceeded Twitter in customers, sales, and innovation (it fell the 140 dynamics limit and launched picture carousels and movie earlier on).

Marketers might be very happy to come across a strong marketing back-end, founded influencer channels, also an indigenous lottery (a.k.a. competition) ability.

Expert Idea: Hootsuite people can simply manage their Sina Weibo account through the Hootsuite dashboard making use of our very own Sina Weibo application for Hootsuite.


Month-to-month active users: 500 million

Telegram is a messaging app which enables large group chats (up to 200,000 men and women) and public one-to-many channels—which brings they a lot more of a personal twist.

Launched in 2013 by the creators of Russian social networking platform VK, Telegram bills by itself as a privacy-focused option to Facebook’s WhatsApp or fb Messenger.

(while some safety specialists would disagree, directed privacy-conscious consumers towards not-for-profit indication, rather.)

In terms of monetization goes, Telegram features established it is going to quickly present an advertisement system for community stations. For the time being, enterprising sugar daddy com dating site companies were creating readers affairs indeed there for a while already. Organic consciousness attempts via chatbots, organizations and broadcast networks can be very successful.


Monthly active users: 498 million

This camera-first, disappearing contents software has been around since 2011. Owned by Snap, a business enterprise that’s independent of the Twitter empire, Snapchat’s Stories include a prominent format that have been repeatedly cloned by opponents.

None the less, Snapchat’s user base is not only youthful but also faithful: 82% of its consumers are under 34, therefore continues to be the most popular app for teens (though TikTok is now breathing down the throat, read #8).

Companies which love getting interest from Gen Z (and, soon enough, generation leader) are definitely likely to desire to take a look program down. Start with our very own summary of SnapChat for business and SnapChat adverts.


QZone is an additional of Tencent’s attributes, and around 97per cent (481.9 million) of their customers can be found in Asia.

With a person base that’s directly connected with chatting services QQ (discover #10), Qzone provides a fully customizable private area (envision MySpace, but customers buy those cool backgrounds) for those to share photo, blogs, sounds, and clips.

Brand names participate naturally by building their particular pages, and ads via Tencent’s offer system can also be found.

Kuaishou (a.k.a. Kwai)

Month-to-month active customers: 481 million

Kouaishou (or Kwai, outside Asia) is known mostly as a Chinese short-video program that is financed by Tencent and competes with TikTok/Douyin. But Kouaishou in addition has carved on a unique specific niche in a subset of social commerce that has hadn’t however hit top appeal inside the western: real time commerce.

Livestreaming is highly popular on Kwai, as it is social gifting. Kwai enables consumers to transmit virtual presents to their favorite influencers, along with purchase services and products in-app from those influencers as they livestream. Global manufacturer like Volkswagen, the NBA and Cristiano Ronaldo are effective throughout the program.


Monthly effective users: 442 million

Pinterest—the electronic vision board app—has started experiencing significant individual increases through pandemic. By way of example, her recognition beyond The united states had been up 46per cent in 2020.

Pinterest have a track record as a confident, apolitical, moderated space for manufacturer to promote to individuals creating out lifetime events. 92per cent of advertisers on Pinterest agree totally that it’s by far the most positive reputation of any social networking app.

Advertising on Pinterest, as with a lot of different programs on this record, try went towards e-commerce. Shoppable advertising are now from the diet plan in select countries in Europe and united states.

Here’s a longer assessment on making use of Pinterest for company.


Montly effective customers: 430 million

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